Stick to the naturally occuring fibers
Hi there!
I’m emerging from my deep dark rabbit hole of all things sustainable fashion – I’m energized and hoping these weekly emails are bringing you information and education – and helping you think differently about your wardrobe and shopping habits generally.
In chatting with you all over the last two months, it has become clear that I’m not the only one confused by the semi-synthetic materials and the greenwashing that goes along with them.
Today we are looking at viscose – a semi-synthetic that is made from natural materials. For those interested in the takeaway message – here’s a hint: if it looks too good to be true, it probably is…
So here. We. Go.
What is viscose made of?
Viscose is made of the pulp of natural sources (regenerative trees like eucalyptus, beech, pine, bamboo, soy and sugar cane) that is then dissolved in a chemical solution to produce a viscous substance that can be spun into fibers and later threads.
Is it sustainable? You tell me.
Most viscose is manufactured cheaply using energy, water and chemically-intensive processes that are not good for people, planet or animals (then it is used by fast fashion to fulfill the insatiable demand of consumers)
The pulp that viscose is made from is manufactured by treating it with chemicals using a highly polluting process that releases toxic chemicals into the surrounding air and water
The pulp is produced using only 30% of the tree (thereby wasting the remaining 70% of the tree)
(The short answer is *not really*)
Are there alternatives?
EcoVero by Lenzing is a more sustainable alternative to viscose. EcoVero is made using sustainable wood from controlled sources in Europe. The production process, including reuse of chemicals, lowers the overall emissions of EcoVero production.
What can I do?
Stick to plant-based, naturally occurring fabrics when possible. Organic cotton, recycled wool, etc. and buy second hand whenever possible.
So there you have it. If it looks like it's man-made then it probably is man-made and historically men haven’t been great at caring for people, planet or animals.
Next week we’ll keep going on other semi-synthetic materials. Until then, don’t forget to schedule your March call and/or reach out via email or text!
Yours in organic cotton,
xo Kevin
P.S. You can do your own viscose deep dive here if you’re so inclined.